The online press release has become a key marketing tool for any company that conducts itself online. The power of well written – and above all properly distributed – press releases can be potentially huge. But harnessing this latent power is not always easy. This site aims to make writing a press release as easy as possible, whether you own a business or are in charge of a company’s online marketing.
1. Choose your story carefully. The internet is awash with news items that have little or no news value, and that rarely get picked up by any of the news agencies. Your first task is to select a piece of news that will serve a press release well. That is not to say that a small story cannot sound interesting or engaging – it can, but you need to take the time to make the story as eye catching as possible. This not an easy task, but if you do it correctly, it can mean pay you back many times over in relevant traffic, leads and sales.
2. Ensure it is written in the correct tone. Everyone knows what a press release or formal news item sounds like, but very few can actually write one. In order to make your business sound as professional as possible, ensure that it is written in a tone appropriate to the subject, to your company and to the news outlets it will end up in.
3. Press releases can provide a great deal of SEO (search engine optimisation) value, but care needs to be taken in order to ensure you can maximise this. There are a whole host of issues to take into account when including links in your press release. But the time you spend on this is certainly worth it, since the page rank of the chosen news outlet will pass some of its power to your business’s online presence. As a key benefit to releasing a press release, this needs to be kept in mind.
4. Select your news outlet with great care (i.e. the right one for your business). In order to gain as much traffic and overall SEO benefit from your press release, you should choose the releasing news site with the utmost care. There are a wide range of issues to take into consideration, issues that will either contribute to greater or lesser exposure. If you’re not sure which news outlet to choose for your industry, it might be worth contacting a professional press release service. Such a service should be able to write it and distribute it, meaning you only need to provide the story.